Each play is a research angle, a cadence and a qualification setup. Pick one, point it at your list, approve every send. Tune anything; nothing is locked.
Plays belong to the outbound add-on: SealDeal researches each prospect and writes every send, and a play is the angle and cadence it runs. Every draft still waits for a person to approve it.
Opens a warm follow-up after meeting at a conference. Best for short events where the contact remembers you.
Quick note from {Event}
Second touch after a conference, leading with a relevant proof point.
Re: {Event}, one more thought
Follow-up to someone who downloaded a content asset. Warm but not pushy.
Thanks for grabbing {Asset}
When a prospect no-shows a demo. Light, gives them an easy "no" out.
Missed you on the call
Re-engagement after going silent. Polite, gives a clear yes/no opening.
Still on your list, {FirstName}?
When introduced through a mutual contact. Leads with the referrer.
{MutualContact} suggested I reach out
Warm intro via mutual to a high-value lead. Polite and deferential to their time.
{IntroSourceFirstName} suggested I reach out
After a booth conversation at a tradeshow. Reference the specific topic discussed.
Nice meeting you at {Event} booth
Warm-intro from a community thread. Light, peer-to-peer.
Saw your post in {Community}
Outreach triggered by a buying-intent signal (funding, hiring, team growth) rather than website-visitor tracking. Direct without being aggressive.
Noticed a signal at {CompanyName}
Product launch announcement to existing relationships and warm prospects.
New: {ProductName} (built for {Audience})
Tells the engine what to look for on each prospect, a launch, a hire, a tech-stack signal, so every draft opens on something real.
A multi-step send schedule (e.g. Day 1 / 5 / 12) with the framing tuned for the scenario: warm, cold, or re-engagement.
Pre-wired to your methodology so promoted replies land as deals with the right fields and stage gates already in place.
Pick a play, upload a list, approve the drafts. Free for two seats, plus a 50-email outbound trial. No card.