Each play is a research angle, a cadence and a qualification setup. Pick one, point it at your list, approve every send. Tune anything; nothing is locked.
Plays belong to the outbound add-on: SealDeal researches each prospect and writes every send, and a play is the angle and cadence it runs. Every draft still waits for a person to approve it.
Opens a warm follow-up after meeting at a conference. Best for short events where the contact remembers you.
Quick note from {Event}
Second touch after a conference, leading with a relevant proof point.
Re: {Event}, one more thought
Classic cold opener, leads with a recent company signal (funding, hiring, product launch) before pitching.
{CompanyName}'s {Signal}
Leads with a recognizable pain rather than a feature.
How {CompanyName} handles {PainArea}
Structured cold email with three reasons. Easy to scan, hard to ignore.
Three reasons {CompanyName} might want a 15-min chat
Follow-up to someone who downloaded a content asset. Warm but not pushy.
Thanks for grabbing {Asset}
When a prospect no-shows a demo. Light, gives them an easy "no" out.
Missed you on the call
Re-engagement after going silent. Polite, gives a clear yes/no opening.
Still on your list, {FirstName}?
When introduced through a mutual contact. Leads with the referrer.
{MutualContact} suggested I reach out
Final touch in a sequence. Counterintuitively, often gets the most replies.
Closing the loop on {CompanyName}
Reach out before a shared event to schedule in-person time.
Going to {Event}?
Fintech-vertical opener that leverages a funding announcement.
Series {Round} congrats, quick thought on {Area}
Engineer-to-engineer opener. Lead with respect, ask for feedback not a meeting.
Quick {Tech} thought
Warm intro via mutual to a high-value lead. Polite and deferential to their time.
{IntroSourceFirstName} suggested I reach out
After a booth conversation at a tradeshow. Reference the specific topic discussed.
Nice meeting you at {Event} booth
Self-aware mid-sequence email that often re-engages.
Pulling the plug?
Position against existing tooling. Avoids attacking competitors but offers comparison.
How {CompanyName} thinks about {CompetitorCategory}
Numbers-first cold opener anchored to one named customer. Run it only when that customer has agreed to be named and the figure is published somewhere you can link to. It deliberately makes no claim about what other customers see.
What {ProofCustomer} changed about {Metric}
Warm-intro from a community thread. Light, peer-to-peer.
Saw your post in {Community}
Outreach triggered by a buying-intent signal (funding, hiring, team growth) rather than website-visitor tracking. Direct without being aggressive.
Noticed a signal at {CompanyName}
Product launch announcement to existing relationships and warm prospects.
New: {ProductName} (built for {Audience})
Tells the engine what to look for on each prospect, a launch, a hire, a tech-stack signal, so every draft opens on something real.
A multi-step send schedule (e.g. Day 1 / 5 / 12) with the framing tuned for the scenario: warm, cold, or re-engagement.
Pre-wired to your methodology so promoted replies land as deals with the right fields and stage gates already in place.
Pick a play, upload a list, approve the drafts. Free for two seats, plus a 50-email outbound trial. No card.