Outreach plays, ready to run.

Each play is a research angle, a cadence and a qualification setup. Pick one, point it at your list, approve every send. Tune anything; nothing is locked.

Plays belong to the outbound add-on: SealDeal researches each prospect and writes every send, and a play is the angle and cadence it runs. Every draft still waits for a person to approve it.

Cold outreach: ICP fit

Classic cold opener, leads with a recent company signal (funding, hiring, product launch) before pitching.

{CompanyName}'s {Signal}

You supplythe outcome you can evidence

Cold outreach: pain-led

Leads with a recognizable pain rather than a feature.

How {CompanyName} handles {PainArea}

You supplynamed customers who agreed to be named · a figure you can evidence

Cold outreach: three reasons

Structured cold email with three reasons. Easy to scan, hard to ignore.

Three reasons {CompanyName} might want a 15-min chat

You supplynothing; research fills every field

Break-up: last touch

Final touch in a sequence. Counterintuitively, often gets the most replies.

Closing the loop on {CompanyName}

You supplynothing; research fills every field
Re-engagement
View play →

Fintech founder: funding-stage signal

Fintech-vertical opener that leverages a funding announcement.

Series {Round} congrats, quick thought on {Area}

You supplynothing; research fills every field

DevTools: engineer audience

Engineer-to-engineer opener. Lead with respect, ask for feedback not a meeting.

Quick {Tech} thought

You supplywhat you actually discussed · the detail they gave you

Low engagement: saver email

Self-aware mid-sequence email that often re-engages.

Pulling the plug?

You supplynothing; research fills every field
Re-engagement
View play →

Competitor comparison opener

Position against existing tooling. Avoids attacking competitors but offers comparison.

How {CompanyName} thinks about {CompetitorCategory}

You supplythe context from your conversation

ROI-led cold opener

Numbers-first cold opener anchored to one named customer. Run it only when that customer has agreed to be named and the figure is published somewhere you can link to. It deliberately makes no claim about what other customers see.

What {ProofCustomer} changed about {Metric}

You supplya named customer who agreed to be named · a figure you can evidence · a link to where that figure is published

What is in a play, beyond a canned email.

01

A research angle

Tells the engine what to look for on each prospect, a launch, a hire, a tech-stack signal, so every draft opens on something real.

02

A sequence + cadence

A multi-step send schedule (e.g. Day 1 / 5 / 12) with the framing tuned for the scenario: warm, cold, or re-engagement.

03

A qualification setup

Pre-wired to your methodology so promoted replies land as deals with the right fields and stage gates already in place.

Run your first play free.

Pick a play, upload a list, approve the drafts. Free for two seats, plus a 50-email outbound trial. No card.